Dr. Robert A. Petterson – Co-Founder and CEO

Dr. Robert A. Petterson, aka Dr. Bob, is renowned as the “Amazing Storyteller” for his knack for uncovering the hidden tales behind significant figures and events. As co-founder and visionary, Dr. Bob is the featured speaker at The Next Generation Summits.  He also leads in writing, speaking, and new project development.

Dr. Bob holds an earned doctorate from Fuller Theological Seminary and has served as Senior Pastor in some of the leading churches in America.  The most recent, as the Senior Pastor at Covenant Church of Naples, FL. He also served as the East Coast president of Mastermedia International and has authored six books. His is bestselling work, “The One Year Book of Amazing Stories,” was recognized in 2022 by Barnes & Noble as one of their Top 10 books.  Based in Naples, Florida, Dr. Bob cherishes family time with his wife Joyce, daughter Rachael, son-in-law Joe, and granddaughters, Mae and Mira.

Ben Platter – COO and Executive Director

As Chief Operating Officer and Executive Director, Ben serves as the “Integrator” of Legacy Imperative. Ben insures we stay focused on the core vision and mission, serving churches, pastors and individual grandparents.  He is responsible for all marketing, operations, and finance functions.  He leads and manages a small team combined with key stakeholders with strategy and business plan execution.  He has an MBA from Colorado State University and brings almost 40 years of operations, financial management and human resources development expertise to Legacy Imperative. Most recently a Senior Director of Fortune 500 software company, Salesforce.  Ben has six adult children and six grandchildren.

Joyce Petterson – Co-Founder and Senior Advisor

Joyce brings “The Power of Story” team a strong background of organizational and prayer support. She inspires the content creation, vision, and direction of Legacy Imperative.  She is continually inspired and motivated toward purposeful grandparenting through her two granddaughters, Mae and Mira.

Elin Raymond – Marketing Director

Elin is president of The Sage Group, Inc., a branding, marketing and business development firm she founded in 1992. The firm’s clients include manufacturers, technology and professional services providers. Previously, she headed the marketing communications services agency at Carlson Marketing Group, serving Fortune 500 clients. At Hill & Knowlton, a global PR firm, Elin was director of financial communications and provided strategic communications counsel to Northwest Airlines on the worldwide launch of a new corporate identity and a managed takeover bid; crisis communications counsel and plan development to Medtronic; and was part of the communications team that launched the Mall of America. Elin also served as vice president, corporate communications, for Gelco Corporation, a publicly held Fortune 500 transportation and management services company. She has held marketing management posts at Deluxe Corporation and Minnesota Life (now Securian).  

Elin has served on the boards of the Midwest Direct Marketing Association, the National Investor Relations Institute, the Greater Minneapolis United Way, and the Leukemia Research Fund of the University of Minnesota Foundation, and is on the board of Storytellers Creative Arts. In addition, she has lectured at the Minnesota Institute for Legal Education on corporate takeover communications, and at the College of St. Thomas, Master of Business Communication Program. A graduate of Macalester College with an Executive M.B.A., Elin has written for numerous business and trade publications. She is a speaker on strategic marketing and branding at business and industry conferences. 

Jeremy Elerick – Design and Media Creator

Jeremy is an experienced media producer with a history of working in the media production industry and with non-profit organizations. Skilled in video, editing, web and graphic design. When not in front of a computer, you can find him at the beach with his wife and two young daughters.