Our Team

webBob Petterson for Social 16 - The Legacy Imperative

Dr. Robert A. Petterson – Co-Founder and President

Dr. Robert A. Petterson, Dr. Bob, has become known as the “Amazing Storyteller” for his unique ability to unwrap the untold stories behind seminal people and events. He has been pastor at some of America’s leading churches; served as East Coast president of Mastermedia International, the world’s largest ministry to film and television executives; and hosts numerous inspirational pilgrimages. He regularly partners with non-profit organizations in fundraising, and has raised over $75 million. He is in demand worldwide as a speaker and has addressed audiences of more than two million in 30 countries. Dr. Bob earned his doctorate from Fuller Theological Seminary. He serves on various non-profit boards. 

Dr. Bob’s The One Year Book of Amazing Stories: 365 Days of Seeing God’s Hand in Unlikely Places, was chosen by Barnes & Noble as one of its 10 “Top Picks,” is now in its third printing, and was recently ranked by the Christian Book Association as one of the top five devotionals of 2020. His other books include: the newly released 101 Amazing Stories of Hope and Faith, featuring the best of Dr. Petterson’s acclaimed One Year Book of Amazing Stories, in an easy-to-give-and-carry size;  Desert Crossings; Theater of Angels; Pilgrim Chronicles; Home for Christmas; and The 90-Day Book of Amazing Stories, in the top 10 percent of all book sales in its category in 2017.

Dr. Bob resides with his wife Joyce in Naples, Florida, and is the proud father of daughter Rachael, son-in-law Joe, and granddaughters, Mae and Mira.

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Joyce Petterson – Co-Founder and Senior Advisor

Joyce brings “The Power of Story” team a strong background of organizational, management and executive leadership. Included among her positions are:
Boise Cascade, St. Louis – Communications Coordinator; Bank of Oklahoma, Tulsa – administrative management to senior VP and later, executive assistant to the executive vice president and CFO; Lee Keeling & Associates – Petroleum Consultant Firm, Tulsa,
assistant to EVP and office manager; Robert W. Ingle, CPA – Tulsa, administrative assistant, ookkeeper; Chase Bank of Texas, Houston – client services; Goldman Sachs – Risk Management working with five bankers, New York; and Ingalls & Snyder, Investment Advisors, as executive assistant to managing partner. Joyce is completing her Series Seven certification.

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Maureen Kirby – Managing Director – Operations and Outreach

Maureen brings more than 35 years of outreach and non-profit expertise to the Legacy Imperative, and has developed and implemented extensive sales, marketing, and partnership programs.

Her experience includes serving as Global Experience Manager for Everwise, Inc.; Director of National Procurement for Hope for the city; National Sales Manager for Schoolpop, Inc., an online portal to generate funding for K-12 schools; Development Director for HillSearch of the James J. Hill Reference Library; Senior Vice President, Shopforschool, a school funding organization; and Midwest Regional Manager, Innisbrook Wraps, school and non-profit funding programs. Maureen is also a Certified Trainer, as well as continuing education programs in sales, marketing and management.

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Elin Raymond – Marketing Director

Elin is president of The Sage Group, Inc., a branding, marketing and business development firm she founded in 1992. The firm’s clients include manufacturers, technology and professional services providers. Previously, she headed the marketing communications services agency at Carlson Marketing Group, serving Fortune 500 clients. At Hill & Knowlton, a global PR firm, Elin was director of financial communications and provided strategic communications counsel to Northwest Airlines on the worldwide launch of a new corporate identity and a managed takeover bid; crisis communications counsel and plan development to Medtronic; and was part of the communications team that launched the Mall of America. Elin also served as vice president, corporate communications, for Gelco Corporation, a publicly held Fortune 500 transportation and management services company. She has held marketing management posts at Deluxe Corporation and Minnesota Life (now Securian).  

Elin has served on the boards of the Midwest Direct Marketing Association, the National Investor Relations Institute, the Greater Minneapolis United Way, and the Leukemia Research Fund of the University of Minnesota Foundation, and is on the board of Storytellers Creative Arts. In addition, she has lectured at the Minnesota Institute for Legal Education on corporate takeover communications, and at the College of St. Thomas, Master of Business Communication Program. A graduate of Macalester College with an Executive M.B.A., Elin has written for numerous business and trade publications. She is a speaker on strategic marketing and branding at business and industry conferences. 

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Chris Allan – Director, Finance and Operations

Chris oversees logistics, data management, constituent relations, accounts receivable and payable. She is also responsible for the smooth and seamless operation of Legacy Imperative tours.

Chris established Regency Travel of Naples, Inc. in 1986.  Within two years she grew the start-up agency into one of the top five in Southwest Florida.  Along the way, Regency Travel received top productivity awards from multiple major airlines, including but not limited to, US AIR, TWA, Delta and American Airlines.  She also entered the South and Central American wholesale market and produced large volumes of tours to Argentina and Costa Rica. By 1989, she had added offices in Golden Gate and Key West.

In 1992, Chris entered the incentive travel market and immediately  established a reputation within the automotive industry for creating exciting and unusual events.  She and her staff of 10 agents handled every detail of an event from the monthly promotional mailings leading up to the trips, to the final elaborate award banquets.  Some of Regency Travel’s clients consisted of the largest Chevrolet Dealerships in the USA, Honda, and Saturn. The incentive division of Regency Travel soon expanded to television stations and newspaper companies.

In 2000, Chris took on another challenge in the hospitality industry and purchased a bed and breakfast in her home state of Massachusetts. After extensive renovation of the seven- bedroom Cape Cod property, Chris used her marketing skills to establish a profitable cliental, hired an onsite management team and within two years sold the business at a sizable profit.

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Jeremy Elerick – Design and Media Creator

Jeremy is an experienced media producer with a history of working in the media production industry and with non-profit organizations. Skilled in video, editing, web and graphic design. When not in front of a computer, you can find him at the beach with his wife and two young daughters.

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Charlene Allan Martinez – Executive Assistant, Part time

Charlene assists the Director, Finance and Operations. Born and raised in Naples, Florida, Charlene began traveling the world at age five. Her parents instilled in her a desire to explore and to appreciate other cultures. She has worked in the social services/non- profit sector since 2001 and holds a Master of Arts Degree in Family Counseling from Liberty University. Charlene is married to Jorge, and they have a daughter, Maia.

Find out how you and your church can participate in a Summit.

Contact Maureen at maureen@legacyimperative.org or call 239.206.9378